Dynamic Effects Among Movie Ratings , Movie Revenues , andViewer Satisfaction

  title={Dynamic Effects Among Movie Ratings , Movie Revenues , andViewer Satisfaction},
  author={Sangkil Moon and Dawn Iacobucci},
opinions about the quality of products and brands. For example, movie critics make suggestions about a soon-to-be released movie’s artistic and entertainment value, BusinessWeek hosts Robert Parker’s column recommending wines, Consumer Reports has long compared brands across numerous product categories, and so forth. In addition, consumers are increasingly posting online evaluations of products and brands—for example, they review books on Amazon.com, movies on Netflix.com, video games on… CONTINUE READING

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