Dynamic Effectiveness : Improved Industrial Distribution from Interaction Between Marketing and Logistics Strategies

  title={Dynamic Effectiveness : Improved Industrial Distribution from Interaction Between Marketing and Logistics Strategies},
  author={M. Abrahamsson and Staffan Brege},
Based on different observations, in theory as well as in practice, we have identified strategies and operations following two different tracks, striving in different directions, despite it being well known they should go hand in hand. For companies challenged by a more and more dynamic business environment with heavier market segmentation, additional marketing channels, increasing globalisation on supplier and customer side, and high pressure on profit margins, the result from this is… CONTINUE READING

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