Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player

@inproceedings{Pries2009DrivingWE,
  title={Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player},
  author={Ludger Pries},
  year={2009}
}
BMW is the world’s second most profitable carmaker in terms of the money earned per produced car (after Porsche). BMW experienced a worldwide growth in production and sales between 2000 and 2005 of more than 50 per cent up to 1.3 million cars — only Toyota has a similar high growth rate, but at an even higher level of about 7.7 million cars in 2005. Together with Mercedes-Benz, Lexus and Audi, BMW is one of the most important premium carmakers. BMW changed dramatically over only ten to fifteen… CONTINUE READING

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