Driver distraction by advertising : genuine risk or urban myth ?

@inproceedings{Wallace2003DriverDB,
  title={Driver distraction by advertising : genuine risk or urban myth ?},
  author={Bruce Wallace},
  year={2003}
}
Drivers operate in an increasingly complex visual environment, and yet there has been little recent research on the effects this might have on driving ability and accident rates. This paper is based on research carried out for the Scottish Executive’s Central Research Unit on the subject of external-to-vehicle driver distraction. A literature review/meta-analysis was carried out with a view to answering the following questions: is there a serious risk to safe driving caused by features in the… CONTINUE READING

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