• Corpus ID: 35065962

- Driven Decision Making

@inproceedings{Mandinach2006DD,
  title={- Driven Decision Making},
  author={Ellen B. Mandinach},
  year={2006}
}
cct.edc.org
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Big Data Capability, Customer Agility, and Organization Performance: A Dynamic Capability Perspective
TLDR
It is argued that big data capability improves customer sensing capability, and it is clarified that this impact is moderated by both the organization market orientation and the data-driven decision making practice.

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