Downregulation of the posterior medial frontal cortex prevents social conformity.

@article{Klucharev2011DownregulationOT,
  title={Downregulation of the posterior medial frontal cortex prevents social conformity.},
  author={Vasily Klucharev and Moniek A. M. Munneke and Ale Smidts and Guill{\'e}n Fern{\'a}ndez},
  journal={The Journal of neuroscience : the official journal of the Society for Neuroscience},
  year={2011},
  volume={31 33},
  pages={11934-40}
}
We often change our behavior to conform to real or imagined group pressure. Social influence on our behavior has been extensively studied in social psychology, but its neural mechanisms have remained largely unknown. Here we demonstrate that the transient downregulation of the posterior medial frontal cortex by theta-burst transcranial magnetic stimulation reduces conformity, as indicated by reduced conformal adjustments in line with group opinion. Both the extent and probability of conformal… CONTINUE READING
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