Douglas Emancipation , Epiphany and Resistance : Brownliei On the Underimagined and Overdetermined in Critical Marketing

@inproceedings{brownlie2008DouglasE,
  title={Douglas Emancipation , Epiphany and Resistance : Brownliei On the Underimagined and Overdetermined in Critical Marketing},
  author={douglas. brownlie},
  year={2008}
}
  • douglas. brownlie
  • Published 2008
The emerging area of 'critical marketing' claims that the value of importing critical social theory^ lies in its capacity to interrogate the basic assumptions and conventions that guide research and teaching practice and collective institutional development within the marketing discipline. In her reviews of the character and status of critical marketing. Burton (2001, 2005) bemoans the slow University of development of critical discourse in marketing, attributing it to "[a] Stirling lack of a… CONTINUE READING