Double-Blind Tests of Subliminal Self-Help Audiotapes

  title={Double-Blind Tests of Subliminal Self-Help Audiotapes},
  author={A. Greenwald and Eric R. Spangenberg and A. Pratkanis and Jay Eskenazi},
  journal={Psychological Science},
  pages={119 - 122}
  • A. Greenwald, Eric R. Spangenberg, +1 author Jay Eskenazi
  • Published 1991
  • Psychology
  • Psychological Science
  • Three replications of a double-blind experiment tested subliminal audiotape products that were claimed to improve memory or to increase self-esteem. Conditions of use adhered to manufacturers' recommendations, and subjects (N = 237) were limited to persons who desired the effects offered by the tapes. Actual content and labeled content of tapes were independently varied, so that some subjects who believed they were using memory tapes were actually using self-esteem tapes, and vice versa. After… CONTINUE READING
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