Donor relationship management practices in the South African non-profit sector

@inproceedings{Wiggill2014DonorRM,
  title={Donor relationship management practices in the South African non-profit sector},
  author={Magrita Nicolene Wiggill},
  year={2014}
}
Abstract The importance of non-profit organisations (NPOs) in the South African development sector is undisputed, especially after the economic recession that negatively affected government's delivery of social services. Despite its important role, NPOs experience great difficulties, obtaining sustained funding. This paper assumes that NPOs should manage donor relationships as informed by the principles of two-way communication, with the aim of building strong and mutually beneficial… CONTINUE READING

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