Don't turn social media into another 'Literary Digest' poll

@article{GayoAvello2011DontTS,
  title={Don't turn social media into another 'Literary Digest' poll},
  author={Daniel Gayo-Avello},
  journal={Commun. ACM},
  year={2011},
  volume={54},
  pages={121-128}
}
The power to predict outcomes based on Twitter data is greatly exaggerated, especially for political elections. 
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