Don't Let Google Know I'm Lonely

@article{Aonghusa2016DontLG,
  title={Don't Let Google Know I'm Lonely},
  author={Pol Mac Aonghusa and Douglas J. Leith},
  journal={ACM Trans. Priv. Secur.},
  year={2016},
  volume={19},
  pages={3:1-3:25}
}
From buying books to finding the perfect partner, we share our most intimate wants and needs with our favourite online systems. But how far should we accept promises of privacy in the face of personalized profiling? In particular, we ask how we can improve detection of sensitive topic profiling by online systems. We propose a definition of privacy disclosure that we call ϵ-indistinguishability, from which we construct scalable, practical tools to assess the learning potential from personalized… CONTINUE READING

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