Don&Apos;T Take &Apos;No&Apos; for an Answer: An Experiment with Actual Organ Donor Registrations

@article{Kessler2014DonAposTT,
  title={Don\&Apos;T Take \&Apos;No\&Apos; for an Answer: An Experiment with Actual Organ Donor Registrations},
  author={J. Kessler and A. Roth},
  journal={NBER Working Paper Series},
  year={2014}
}
Over 10,000 people in the U.S. die each year while waiting for an organ. Attempts to increase organ transplantation have focused on changing the registration question from an opt-in frame to an active choice frame. We analyze this change in California and show it decreased registration rates. Similarly, a "field in the lab" experiment run on actual organ donor registration decisions finds no increase in registrations resulting from an active choice frame. In addition, individuals are more… Expand
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