Dominant Factors for Online Trust

@article{Hsu2008DominantFF,
  title={Dominant Factors for Online Trust},
  author={Chao-Jung Hsu},
  journal={2008 International Conference on Cyberworlds},
  year={2008},
  pages={165-172}
}
The uses of the World Wide Web on the Internet for commerce and information access continue to expand. The e-commerce business has proven to be a promising channel of choice for consumers as it is gradually transforming into a mainstream business activity. However, lack of trust has been identified as a major obstacle to the adoption of online shopping. Empirical study of online trust is constrained by the shortage of high-quality measures of general trust in the e-commence contexts. Based on… CONTINUE READING
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