Dominance and Heterosexual Attraction

  title={Dominance and Heterosexual Attraction},
  author={Edward K. Sadalla and Douglas T. Kenrick and Beth Vershure},
Four experiments examined the relation between behavioral expressions of dominance and the heterosexual attractiveness of males and females. Predictions concerning the relation between dominance and heterosexual attraction were derived from a consideration of sex role norms and from the comparative biological literature. All four experiments indicated an interaction between dominance and sex of target. Dominance behavior increased the attractiveness of males, but had no effect on the… CONTINUE READING
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