Domesticity, Gender and the 1977 Apple II Personal Computer

  title={Domesticity, Gender and the 1977 Apple II Personal Computer},
  author={Jesse A Stein},
  journal={Design and Culture},
  pages={193 - 216}
  • J. Stein
  • Published 2011
  • Psychology
  • Design and Culture
ABSTRACT This paper considers one of the first personal computers to be marketed to a mainstream American audience in the late 1970s: the Apple II. Lewis Mumford's notion of “ideological and social preparation” is adapted to describe this period as a preparatory phase for the later ubiquity and absorbing quality of our relationship with personal computers. In examining the Apple II's design alongside a key marketing image we can discern that domesticity and gender were crucial points of… Expand
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