Domains of Digital Marketing Channels in the Sharing Economy

@article{Key2017DomainsOD,
  title={Domains of Digital Marketing Channels in the Sharing Economy},
  author={Thomas Martin Key},
  journal={Journal of Marketing Channels},
  year={2017},
  volume={24},
  pages={27 - 38}
}
  • T. Key
  • Published 3 April 2017
  • Business
  • Journal of Marketing Channels
The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for organizations in the sharing economy. A detailed conceptual model of the decision spectrum necessary to… 
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