Domains of Digital Marketing Channels in the Sharing Economy

@article{Key2017DomainsOD,
  title={Domains of Digital Marketing Channels in the Sharing Economy},
  author={T. Key},
  journal={Journal of Marketing Channels},
  year={2017},
  volume={24},
  pages={27 - 38}
}
  • T. Key
  • Published 2017
  • Business
  • Journal of Marketing Channels
The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for organizations in the sharing economy. A detailed conceptual model of the decision spectrum necessary to… Expand
28 Citations
The Sharing Economy: A Marketing Perspective
  • 15
Instagram as a digital marketing tool for fashion brands : Case Company: Adidas Originals
  • Highly Influenced
...
1
2
3
...

References

SHOWING 1-10 OF 52 REFERENCES
Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains
  • 29
  • Highly Influential
The Relationship between Access Practices and Economic Systems
  • 56
  • PDF
Ethics and Social Responsibility in Marketing Channels and Supply Chains: An Overview
  • 8
Upstream social marketing strategy: An integrated marketing communications approach
  • 40
  • PDF
Internet-enabled coordination in the supply chain
  • 236
  • PDF
...
1
2
3
4
5
...