Domain bias in web search

@inproceedings{Ieong2012DomainBI,
  title={Domain bias in web search},
  author={Samuel Ieong and Nina Mishra and Eldar Sadikov and Li Zhang},
  booktitle={WSDM},
  year={2012}
}
This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments. We begin by studying the… CONTINUE READING