Domain bias in web search

  title={Domain bias in web search},
  author={Samuel Ieong and Nina Mishra and Eldar Sadikov and Li Zhang},
This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments. We begin by studying the difference between domains that a search engine surfaces and that users click. Surprisingly, we find that despite changes in the overall… CONTINUE READING
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