Doing business in Second Life: e-commerce in 3D online environment

@article{Zhang2010DoingBI,
  title={Doing business in Second Life: e-commerce in 3D online environment},
  author={Dongsong Zhang and P. Shrestha},
  journal={Int. J. Electron. Bus.},
  year={2010},
  volume={8},
  pages={148-169}
}
  • Dongsong Zhang, P. Shrestha
  • Published 2010
  • Computer Science
  • Int. J. Electron. Bus.
  • Avatar-based 3D virtual worlds provide an unprecedented environment for e-commerce that potentially allows online shoppers to have similar shopping experience as they have in physical stores. However, existing 3D virtual worlds are lack of critical components for successful e-commerce. Second Life is the only 3D platform that currently enables a user to operate a virtual business with real earnings. In this paper, we analyse the Second Life as a 3D e-business environment. We propose a… CONTINUE READING
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