Doing business in Second Life: e-commerce in 3D online environment

@article{Zhang2010DoingBI,
  title={Doing business in Second Life: e-commerce in 3D online environment},
  author={Dongsong Zhang and Prabodh Shrestha},
  journal={IJEB},
  year={2010},
  volume={8},
  pages={148-169}
}
Avatar-based 3D virtual worlds provide an unprecedented environment for e-commerce that potentially allows online shoppers to have similar shopping experience as they have in physical stores. However, existing 3D virtual worlds are lack of critical components for successful e-commerce. Second Life is the only 3D platform that currently enables a user to operate a virtual business with real earnings. In this paper, we analyse the Second Life as a 3D e-business environment. We propose a… CONTINUE READING