Doing better but feeling worse. Looking for the "best" job undermines satisfaction.

  title={Doing better but feeling worse. Looking for the "best" job undermines satisfaction.},
  author={S. R. Sudarshan Iyengar and Rachael E. Wells and Barry Schwartz},
  journal={Psychological science},
  volume={17 2},
Expanding upon Simon's (1955) seminal theory, this investigation compared the choice-making strategies of maximizers and satisficers, finding that maximizing tendencies, although positively correlated with objectively better decision outcomes, are also associated with more negative subjective evaluations of these decision outcomes. Specifically, in the fall of their final year in school, students were administered a scale that measured maximizing tendencies and were then followed over the… CONTINUE READING
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Maximizing tendencies: Evidence from a national sample

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Choosing not to choose: The effect of more choices on retirement savings decisions

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The paradox of choice: Why more is less

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Affective forecasting

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Strangers to ourselves: Discovering the adaptive unconscious

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