Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially

@inproceedings{Ariely2007DoingGO,
  title={Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially},
  author={Dan Ariely and Anat Bracha and Stephan Meier},
  year={2007}
}
This paper experimentally examines image motivation--the desire to be liked and well regarded by others--as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation--its dependency on visibility--we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives… 
Incentives for Prosocial Behavior: The Role of Reputations
  • C. Exley
  • Computer Science
    Manag. Sci.
  • 2018
TLDR
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