Doing Good Leads to More Good: The Reinforcing Power of a Moral Self-Concept

  title={Doing Good Leads to More Good: The Reinforcing Power of a Moral Self-Concept},
  author={Liane Young and Alek Chakroff and Jessica Tom},
  journal={Review of Philosophy and Psychology},
What is the role of self-concept in motivating moral behavior? On one account, when people are primed to perceive themselves as “do-gooders”, conscious access to this positive self-concept will reinforce good behavior. On an alternative account, when people are reminded that they have done their “good deed for the day”, they will feel licensed to behave worse. In the current study, when participants were asked to recall their own good deeds (positive self-concept), their subsequent charitable… 

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  • Psychology
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  • 2010
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