Dog-Whistle Politics: Multivocal Communication and Religious Appeals

@article{Albertson2015DogWhistlePM,
  title={Dog-Whistle Politics: Multivocal Communication and Religious Appeals},
  author={Bethany Albertson},
  journal={Political Behavior},
  year={2015},
  volume={37},
  pages={3-26}
}
This paper explores how multivocal appeals, meaning appeals that have distinct meanings to different audiences, work with respect to religious language. Religious language is common in politics, but there is great variation in its effectiveness. I argue that multivocal appeals can resonate as religious with select audiences but have no religious content for other listeners. I test the effectiveness of multivocal and obvious religious appeals experimentally with two national samples: an ingroup… 

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