Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design

@inproceedings{Pechey2016DoesWG,
  title={Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design},
  author={Rachel Pechey and D. L. Couturier and Gareth J Hollands and Eleni Mantzari and Marcus R Munaf{\`o} and Theresa M Marteau},
  booktitle={BMC public health},
  year={2016}
}
BACKGROUND Wine glass size can influence both perceptions of portion size and the amount poured, but its impact upon purchasing and consumption is unknown. This study aimed to examine the impact of wine glass size on wine sales for on-site consumption, keeping portion size constant. METHODS In one establishment (with separate bar and restaurant areas) in Cambridge, England, wine glass size (Standard; Larger; Smaller) was changed over eight fortnightly periods. The bar and restaurant differ in… CONTINUE READING

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