Does the brain calculate value?

@article{Vlaev2011DoesTB,
  title={Does the brain calculate value?},
  author={Ivo Vlaev and Nick Chater and Neil Stewart and Gordon D. A. Brown},
  journal={Trends in Cognitive Sciences},
  year={2011},
  volume={15},
  pages={546-554}
}
How do people choose between options? At one extreme, the 'value-first' view is that the brain computes the value of different options and simply favours options with higher values. An intermediate position, taken by many psychological models of judgment and decision making, is that values are computed but that the resulting choices depend heavily on the context of available options. At the other extreme, the 'comparison-only' view argues that choice depends directly on comparisons, with or… CONTINUE READING

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Does the brain calculate value?