Does the Orientation of an Euler Diagram Affect User Comprehension?

@inproceedings{Blake2012DoesTO,
  title={Does the Orientation of an Euler Diagram Affect User Comprehension?},
  author={Andrew Blake and Gem Stapleton and Peter Rodgers and Liz Cheek and John Howse},
  booktitle={DMS},
  year={2012}
}
Euler diagrams, which form the basis of numerous visual languages, can be an effective representation of information when they are both well-matched and well-formed. However, being well-matched and well-formed alone does not imply effectiveness. Other diagrammatical properties need to be considered. Information visualization theorists have known for some time that orientation has the potential to affect our interpretation of diagrams. This paper begins by explaining why well-matched and well… CONTINUE READING