Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience

@article{Hayes2008DoesTM,
  title={Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience},
  author={Danny Hayes},
  journal={Political Research Quarterly},
  year={2008},
  volume={61},
  pages={134 - 146}
}
  • Danny Hayes
  • Published 1 March 2008
  • Political Science
  • Political Research Quarterly
Though research has shown that candidates and the media can influence the importance voters ascribe to political issues, little work has sought to test the interactive agenda-setting effects of each—in particular, to determine whether the ability of candidates to set the public's agenda depends on the media's willingness to reflect their issue emphases. Using an experiment conducted during the early stages of the 2006 Texas gubernatorial election, the author shows that candidate attempts to… Expand

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