Does the Framing of Progress Towards Virtual Rewards Matter?

@article{Kundisch2017DoesTF,
  title={Does the Framing of Progress Towards Virtual Rewards Matter?},
  author={Dennis Kundisch and Tobias von Rechenberg},
  journal={Business \& Information Systems Engineering},
  year={2017},
  volume={59},
  pages={207-222}
}
A natural experiment on a popular German Question & Answer community is used to find out whether the small-area hypothesis applies to user activation by means of a virtual reward in the form of badges. Koo and Fishbach’s small-area hypothesis posits that individuals in pursuit of a goal are more highly motivated when focusing on the smaller percentage of progress towards their goal, irrespective of whether this figure represents the actions already completed or those still remaining. Consistent… Expand
2 Citations

References

SHOWING 1-10 OF 53 REFERENCES
Stuck in the Middle
...
1
2
3
4
5
...