Does the Firms Mimetic Motives Affect the Customers Self-Determination Motivation?: A Cross-Level Integrative Perspective

Abstract

Firms under pressure are motivated to mimic, such an imitation, whether it can affect customers self-identification process, and thus enhance customer loyalty, it has rarely been explored. Based on the concept of mimetic motives and Self-Determination Theory, the moderation effect of insurance companies mimetic motives to customers SDT can be investigated… (More)
DOI: 10.1109/IIAI-AAI.2017.10

Topics

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