Does moralization motivate smokers to quit? A longitudinal study of representative samples of smokers in the United States and Denmark.

@article{HelwegLarsen2014DoesMM,
  title={Does moralization motivate smokers to quit? A longitudinal study of representative samples of smokers in the United States and Denmark.},
  author={Marie Helweg-Larsen},
  journal={Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco},
  year={2014},
  volume={16 10},
  pages={1379-86}
}
INTRODUCTION Moralization refers to the gradual cultural and personal process by which objects or activities move from being morally neutral to morally contemptuous. Research suggests important cross-cultural differences in how smokers react to being targets of moralization. However, research has not examined whether smokers who agree with moralized… CONTINUE READING