Does entertainment-education work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline.

@article{Wilkin2007DoesEW,
  title={Does entertainment-education work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline.},
  author={Holley A Wilkin and Thomas W. Valente and Sheila T. Murphy and Michael J. Cody and Grace C. Huang and Vicki H Beck},
  journal={Journal of health communication},
  year={2007},
  volume={12 5},
  pages={455-69}
}
This article examines the proposition that a popular form of entertainment, the telenovela, can educate Spanish-speaking viewers in the United States if accurate health information is presented in a dramatic, narrative format. Health professionals consulted on a breast cancer storyline in a Spanish-language telenovela, Ladrón de Corazones, and the impact on viewers' knowledge and behavioral intentions were assessed using three methods. First, an analysis of call attempts to 1-800-4-CANCER… CONTINUE READING

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