Does digital footprint act as a digital asset? - Enhancing brand experience through remarketing

@article{Arya2019DoesDF,
  title={Does digital footprint act as a digital asset? - Enhancing brand experience through remarketing},
  author={Vikas Arya and Deepak Sethi and Justin Paul},
  journal={Int. J. Inf. Manag.},
  year={2019},
  volume={49},
  pages={142-156}
}
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