Does cue context matter? Examining the specificity of cue-related activation of positive and negative alcohol expectancies.

@article{Wardell2013DoesCC,
  title={Does cue context matter? Examining the specificity of cue-related activation of positive and negative alcohol expectancies.},
  author={Jeffrey D. Wardell and Jennifer Parsons Read},
  journal={Experimental and clinical psychopharmacology},
  year={2013},
  volume={21 6},
  pages={
          457-66
        }
}
Consistent with the Encoding Specificity principle, positive alcohol expectancies may be activated by cues in drinking contexts because they are more closely associated with these cues in memory than are negative expectancies. However, there is little research examining the specificity of cue-induced alcohol expectancy activation. This study investigated the relative activation of positive and negative expectancies in response to positive and negative cue contexts. We also examined whether… CONTINUE READING
BETA

Topics from this paper.

Similar Papers