Does content determine information popularity in social media?: a case study of youtube videos' content and their popularity

Abstract

We here investigate what drives the popularity of information on social media platforms. Focusing on YouTube, we seek to understand the extent to which content by itself determines a video's popularity. Using mechanical turk as experimental platform, we asked users to evaluate pairs of videos, and compared users' relative perception of the videos' content… (More)
DOI: 10.1145/2556288.2557285

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