Does Vaping in E-Cigarette Advertisements Affect Tobacco Smoking Urge, Intentions, and Perceptions in Daily, Intermittent, and Former Smokers?

  title={Does Vaping in E-Cigarette Advertisements Affect Tobacco Smoking Urge, Intentions, and Perceptions in Daily, Intermittent, and Former Smokers?},
  author={Erin K Maloney and Joseph N. Cappella},
  journal={Health Communication},
  pages={129 - 138}
Visual depictions of vaping in electronic cigarette advertisements may serve as smoking cues to smokers and former smokers, increasing urge to smoke and smoking behavior, and decreasing self-efficacy, attitudes, and intentions to quit or abstain. After assessing baseline urge to smoke, 301 daily smokers, 272 intermittent smokers, and 311 former smokers were randomly assigned to view three e-cigarette commercials with vaping visuals (the cue condition) or without vaping visuals (the no-cue… 
Do current and former cigarette smokers have an attentional bias for e-cigarette cues?
It is indicated that e-cigarette cues may contribute to craving for tobacco cigarettes and suggest the potential regulation of e-cigarettes marketing.
Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes.
E-cigarette use anywhere and harm reduction messages may encourage smoking cessation, given the observed reduction in immediate smoking, and e-cigarette cues may not influence smoking cessation outcomes.
Exposure to JUUL use: cue reactivity effects in young adult current and former smokers
The use of JUUL affects the user and elicits responses in observers; this study is the first to demonstrate that exposure to JUul use may act as a smoking cue and exposure toJUUL use may affect tobacco control efforts.
Exposure to Electronic Nicotine Delivery Device (ENDS) Visual Imagery Increases Smoking Urge and Desire
Use and awareness of electronic nicotine delivery systems (ENDS; also known as electronic cigarettes or e-cigarettes) has increased rapidly in recent years, particularly among young adults. As use of
Effects of e-Cigarette Advertisements on Adolescents’ Perceptions of Cigarettes
Regulating e-cigarette advertisements to minimize adolescents’ exposure may prevent potential harmful effects on never-smokers’ perception of smoking.
Exposure to electronic nicotine delivery systems (ENDS) visual imagery increases smoking urge and desire.
Preliminary evidence is provided that passive exposure to video imagery of ENDS use may generalize as a condition cue and evoke urges for a combustible cigarette in young adult smokers.
Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study
Compared to its explicit counterpart, the implicit e-cigarette use anywhere message evoked greater smoking urges and participants exposed to the implicit message also perceived cigarette smoking to be more prevalent and, in turn, reported greater cessation intention.
Survey of the effect of viewing an online e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study
No evidence that exposure to an e-cigarette advertisement renormalises or encourages smoking in smokers, non-smokers or e-cigarettes users is observed, however, there is some indication that viewing an e -cigarette advertisement may increase duals users’ perceptions of the health of smoking.
Exposure to Point-of-Sale Marketing of Cigarettes and E-Cigarettes as Predictors of Smoking Cessation Behaviors
The findings suggest that policies that balance encouraging cigarette smoking cessation while limiting marketing strategies should be considered, such as POS product displays, that may undermine successful cessation attempts.


Effects of smoking cues and argument strength of antismoking advertisements on former smokers' self-efficacy, attitude, and intention to refrain from smoking.
The results showed that the presence of smoking cues in antismoking ads undermines former smokers' behavioral self-efficacy, attitude, and intention about smoking abstinence, which increased as AS for the ads increased.
No untoward effects of smoking cues in anti-smoking public service announcements.
Smoking Patterns and Stimulus Control in Intermittent and Daily Smokers
Intermittent smokers' smoking was consistently more associated with environmental cues and contexts, especially those associated with positive or “indulgent” smoking situations, which suggests stimulus control may be an important influence in maintaining smoking and making quitting difficult among ITS.
The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions.
This work presents the first cue-reactivity study in the context of antismoking advertisements, which tested 96 adult smokers using both self-reported and psychophysiological measures of smoking urge and explored gender differences during the urge elicitation.
The emerging phenomenon of electronic cigarettes
The health effects of using electronic cigarettes are examined, with consideration given to the acceptability, safety and effectiveness of this product to serve as a long-term substitute for smoking or as a tool for smoking cessation.
Effect of an electronic nicotine delivery device (e cigarette) on desire to smoke and withdrawal, user preferences and nicotine delivery: randomised cross-over trial
The 16 mg Ruyan V8 ENDD alleviated desire to smoke after overnight abstinence, was well tolerated and had a pharmacokinetic profile more like the Nicorette inhalator than a tobacco cigarette.
Evaluation of the brief questionnaire of smoking urges (QSU-brief) in laboratory and clinical settings.
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    Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
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Regression analyses demonstrated stronger baseline mood intensity and self-reported tendency to smoke to achieve pleasurable effects and to experience the desire to smoke when cigarettes are unavailable were predictive of general levels of craving report in active smokers in the laboratory and clinical setting.
Does tobacco-control mass media campaign exposure prevent relapse among recent quitters?
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    Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
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Greater exposure to tobacco-control mass media campaigns may reduce the likelihood of relapse among recent quitters.