Does Vaping in E-Cigarette Advertisements Affect Tobacco Smoking Urge, Intentions, and Perceptions in Daily, Intermittent, and Former Smokers?

@article{Maloney2016DoesVI,
  title={Does Vaping in E-Cigarette Advertisements Affect Tobacco Smoking Urge, Intentions, and Perceptions in Daily, Intermittent, and Former Smokers?},
  author={Erin K Maloney and Joseph N. Cappella},
  journal={Health Communication},
  year={2016},
  volume={31},
  pages={129 - 138}
}
Visual depictions of vaping in electronic cigarette advertisements may serve as smoking cues to smokers and former smokers, increasing urge to smoke and smoking behavior, and decreasing self-efficacy, attitudes, and intentions to quit or abstain. After assessing baseline urge to smoke, 301 daily smokers, 272 intermittent smokers, and 311 former smokers were randomly assigned to view three e-cigarette commercials with vaping visuals (the cue condition) or without vaping visuals (the no-cue… 
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77 Citations
Highly Influential Citations
5
Background Citations
22
Methods Citations
3
Results Citations
6

77 Citations

Do current and former cigarette smokers have an attentional bias for e-cigarette cues?
TLDR
It is indicated that e-cigarette cues may contribute to craving for tobacco cigarettes and suggest the potential regulation of e-cigarettes marketing.
Effects of E-cigarette Advertising Messages and Cues on Cessation Outcomes.
TLDR
E-cigarette use anywhere and harm reduction messages may encourage smoking cessation, given the observed reduction in immediate smoking, and e-cigarette cues may not influence smoking cessation outcomes.
E-cigarette advertisements, and associations with the use of e-cigarettes and disapproval or quitting of smoking: Findings from the International Tobacco Control (ITC) Netherlands Survey.
Exposure to JUUL use: cue reactivity effects in young adult current and former smokers
TLDR
The use of JUUL affects the user and elicits responses in observers; this study is the first to demonstrate that exposure to JUul use may act as a smoking cue and exposure toJUUL use may affect tobacco control efforts.
Exposure to Electronic Nicotine Delivery Device (ENDS) Visual Imagery Increases Smoking Urge and Desire
Use and awareness of electronic nicotine delivery systems (ENDS; also known as electronic cigarettes or e-cigarettes) has increased rapidly in recent years, particularly among young adults. As use of…
Effects of e-Cigarette Advertisements on Adolescents’ Perceptions of Cigarettes
TLDR
Regulating e-cigarette advertisements to minimize adolescents’ exposure may prevent potential harmful effects on never-smokers’ perception of smoking.
Exposure to electronic nicotine delivery systems (ENDS) visual imagery increases smoking urge and desire.
TLDR
Preliminary evidence is provided that passive exposure to video imagery of ENDS use may generalize as a condition cue and evoke urges for a combustible cigarette in young adult smokers.
Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study
TLDR
Compared to its explicit counterpart, the implicit e-cigarette use anywhere message evoked greater smoking urges and participants exposed to the implicit message also perceived cigarette smoking to be more prevalent and, in turn, reported greater cessation intention.
Survey of the effect of viewing an online e-cigarette advertisement on attitudes towards cigarette and e-cigarette use in adults located in the UK and USA: a cross-sectional study
TLDR
No evidence that exposure to an e-cigarette advertisement renormalises or encourages smoking in smokers, non-smokers or e-cigarettes users is observed, however, there is some indication that viewing an e -cigarette advertisement may increase duals users’ perceptions of the health of smoking.
Exposure to Point-of-Sale Marketing of Cigarettes and E-Cigarettes as Predictors of Smoking Cessation Behaviors
TLDR
The findings suggest that policies that balance encouraging cigarette smoking cessation while limiting marketing strategies should be considered, such as POS product displays, that may undermine successful cessation attempts.
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