Does Twitter Help Museums Engage with Visitors ?

@inproceedings{Langa2014DoesTH,
  title={Does Twitter Help Museums Engage with Visitors ?},
  author={Lesley A. Langa},
  year={2014}
}
Even though Twitter is a fairly new web 2.0 tool, U.S. museum leaders are extoling the platform as a necessary component to any online programming or presence in museums today. Because of the myriad ways museums can use the platform to perform educational, marketing, or engagement-focused programming research on U.S. museums and Twitter is generally very broad, and because of the newness of the platform research in the museum informatics literature is exploratory. The present study seeks to… CONTINUE READING