Does Trust Really Matter in Electronic Shopping? A Comparison Study of Korean, Taiwanese, and UK Consumers

@inproceedings{Ha2009DoesTR,
  title={Does Trust Really Matter in Electronic Shopping? A Comparison Study of Korean, Taiwanese, and UK Consumers},
  author={Hong-Youl Ha and Rapha{\"e}l K. Akamavi},
  year={2009}
}
Electronic shopping has become an ever-increasing phenomenon in the online business world. A conceptual challenge in exploring the role of trust in e-commerce is translating an inherently individual level concept, particularly in a repurchasing context, but a complete understanding of consumer trust, attitudes and repurchasing intentions is still limited. Previous studies reveal that numerous consumers do not trust most firms, which deal with electronic business. Using a crosscultural approach… CONTINUE READING

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