Does Subliminal Exposure to Sexual Stimuli Have the Same Effects on Men and Women?

  title={Does Subliminal Exposure to Sexual Stimuli Have the Same Effects on Men and Women?},
  author={O. Gillath and M. Mikulincer and Gurit E. Birnbaum and P. Shaver},
  journal={The Journal of Sex Research},
  pages={111 - 121}
  • O. Gillath, M. Mikulincer, +1 author P. Shaver
  • Published 2007
  • Psychology, Medicine
  • The Journal of Sex Research
  • Three studies explored gender differences in explicit and implicit components of sexual arousal following brief exposure to a sexual stimulus. Whereas Study 1 assessed reports of sexual arousal following subliminal exposure to a sexual or a neutral picture, Studies 2 and 3 examined the effects of the same priming procedure on accessibility of sex-related thoughts assessed with a pictorial judgment task and a lexical decision task. The subliminal sexual prime did not have an effect on men's… CONTINUE READING
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