Does Subliminal Exposure to Sexual Stimuli Have the Same Effects on Men and Women?

@article{Gillath2007DoesSE,
  title={Does Subliminal Exposure to Sexual Stimuli Have the Same Effects on Men and Women?},
  author={Omri Gillath and Mario Mikulincer and Gurit E. Birnbaum and Phillip R. Shaver},
  journal={The Journal of Sex Research},
  year={2007},
  volume={44},
  pages={111 - 121}
}
Three studies explored gender differences in explicit and implicit components of sexual arousal following brief exposure to a sexual stimulus. Whereas Study 1 assessed reports of sexual arousal following subliminal exposure to a sexual or a neutral picture, Studies 2 and 3 examined the effects of the same priming procedure on accessibility of sex-related thoughts assessed with a pictorial judgment task and a lexical decision task. The subliminal sexual prime did not have an effect on men's… 
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Men and women exhibited theoretically meaningful differences in patterns of activation associated with supra- and subliminal exposure as they were exposed to supraliminal vs subliminals sexual stimuli.
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Vaginal pulse amplitude was increased when target stimuli were preceded by both opposite-sex and same-sex priming stimuli relative to nonsexual priming stimulus, suggesting that subliminal VSS were subjected to automatic stimulus processing, thereby facilitating nonspecific genital response preparation.
When Sex Primes Love: Subliminal Sexual Priming Motivates Relationship Goal Pursuit
TLDR
Subliminal but not supraliminal exposure to sexual primes increased willingness to self-disclose, accessibility of intimacy-related thoughts, willingness to sacrifice for one's partner, and preference for using positive conflict-resolution strategies.
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  • 2018
TLDR
It is hypothesized that the sexual module responds differently in the presence of complex (high-order) contextual cues that are related to gender-dimorphic sexual strategies in males and females, making females’ sexual responses more prone to the impact of high-order cultural cues than males’Sexual responses.
Gender Differences in Sexual Arousal and Affective Responses to Erotica: The Effects of Type of Film and Fantasy Instructions
TLDR
It is suggested that physiological, subjective, and affective responses to erotic film stimuli are impacted not only by stimulus characteristics but also by the viewer’s interpretation of the depicted relationship.
Sex Unleashes Your Tongue: Sexual Priming Motivates Self-Disclosure to a New Acquaintance and Interest in Future Interactions
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It is suggested that activation of the sexual system encourages the use of strategies that allow people to become closer to potential partners, including self-disclosure.
Effects of Gender and Relationship Context in Audio Narratives on Genital and Subjective Sexual Response in Heterosexual Women and Men
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The results suggest that relationship context may be a more important factor in heterosexual women’s physiological sexual response than gender cues.
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