Does Karen wear a mask? The gendering of COVID-19 masking rhetoric

@article{Bhasin2020DoesKW,
  title={Does Karen wear a mask? The gendering of COVID-19 masking rhetoric},
  author={Tavishi Bhasin and Charity Butcher and Elizabeth Gordon and Maia Carter Hallward and Rebecca LeFebvre},
  journal={International Journal of Sociology and Social Policy},
  year={2020}
}
PurposeThis paper asks how values and beliefs around gender influence social norms regarding masking. Specifically, the paper explores how the gendered meme “Karen” fits into social media discussions on support for and opposition to the wearing of masks to fight the spread of COVID-19.Design/methodology/approachThe authors analyze tweets containing the hashtags #Masks4All and #NoMasks over a three-week period, using adjacent hashtag analysis to determine the terms most associated with Karen in… 

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