Does IT Payoff? Strategies of Two Banking Giants

@article{Farhoomand2007DoesIP,
  title={Does IT Payoff? Strategies of Two Banking Giants},
  author={Ali F. Farhoomand and Minyi Huang},
  journal={CAIS},
  year={2007},
  volume={24},
  pages={47}
}
Banks have long been among the most intensive users of information technology (IT). Globalization has further accentuated banks’ reliance on IT, leading to further increase in their IT investment. It is not all that clear, however, whether these investments pay off. This case presents the complexities involved in measuring IT investment by comparing and contrasting the IT strategies of two of the world’s largest banks: HSBC and Citigroup. Will the IT investment strategies adopted by HSBC and… CONTINUE READING