Does Campaign Spending Affect Election Outcomes? New Evidence from Transaction-Level Disbursement Data

  title={Does Campaign Spending Affect Election Outcomes? New Evidence from Transaction-Level Disbursement Data},
  author={Steven Sprick Schuster},
  journal={The Journal of Politics},
  pages={1502 - 1515}
This article uses detailed, transaction-level data on candidate disbursements and panel survey data to estimate the effect of candidate spending. Transaction-level data allow me to isolate only spending that is being used on messages to voters, while panel survey data enable me to control for unobserved candidate characteristics. I find that spending on messages to voters has a statistically significant effect on voter support for candidates. Spending is especially effective in changing the… 

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