Does Advertising Spending Influence Media Coverage of the Advertiser?

@article{Rinallo2009DoesAS,
  title={Does Advertising Spending Influence Media Coverage of the Advertiser?},
  author={Diego Rinallo and Suman Basuroy},
  journal={Journal of Marketing},
  year={2009},
  volume={73},
  pages={33 - 46}
}
Recent studies have shown that consumers' product choices are significantly influenced by media coverage and recommendations in various media outlets. Unlike advertising, consumers perceive these sources as neutral and more credible because they usually presume that editorial content and product coverage in newspapers and magazines are independent and free from advertisers' influence. In this article, the authors show how advertising activities of firms may influence media coverage to the firms… 

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