Does Advertising Spending Influence Media Coverage of the Advertiser?

@article{Rinallo2009DoesAS,
  title={Does Advertising Spending Influence Media Coverage of the Advertiser?},
  author={Diego Rinallo and Suman Basuroy},
  journal={Journal of Marketing},
  year={2009},
  volume={73},
  pages={33 - 46}
}
Recent studies have shown that consumers' product choices are significantly influenced by media coverage and recommendations in various media outlets. Unlike advertising, consumers perceive these sources as neutral and more credible because they usually presume that editorial content and product coverage in newspapers and magazines are independent and free from advertisers' influence. In this article, the authors show how advertising activities of firms may influence media coverage to the firms… Expand

Figures and Tables from this paper

The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions
Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by thirdExpand
Quantity restrictions on advertising, commercial media bias, and welfare☆
We study the welfare effect of a quantity restriction on advertising in free-to-air television (and other advertising financed media) in the presence of commercial media bias. Broadcasters face aExpand
Media bias in women's magazines: Do advertisements influence editorial content?
Existing theoretical and empirical studies on Media Bias are subjects of controversial discussions in the literature. However, scientific literatures on Media Bias establish empirical evidence for aExpand
Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers
The study focuses on whether and to what extent advertisers influence the editorial content of free newspapers in the German part of Switzerland. The contribution analyzes, grounded on an historicExpand
Paying Positive to Go Negative: Advertisers' Competition and Media Reports
This paper analyzes a two-sided market for news where two rival advertisers may pay a media outlet to conceal negative information about the quality of their own product (paying positive to avoidExpand
Paying Positive to Go Negative: Advertisers' Competition and Media Reports
This paper analyzes a two-sided market for news where two rival advertisers may pay a media outlet to conceal negative information about the quality of their own product (paying positive to avoidExpand
Mass Media and Special Interest Groups
Media revenues are an important determinant of media behavior. It is generally accepted that news coverage depends not only on the preferences of media consumers but also on the preferences ofExpand
The Effectiveness of Publicity versus Advertising: A Meta-Analysis
Many organizations have placed increasingly importance on marketing-oriented publicity compared to advertising (Ries and Ries 2002; Shimp 2007). The main distinction between advertising and publicityExpand
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
This study provides an answer to the question whether and under which conditions publicity is more or less effective than advertising. Advertising refers to paid communication that identifies theExpand
Does it really hurt? Consumer reactions to content sponsorships in daily newspapers
Daily print newspapers have been facing dramatic decreases in advertising revenues and therefore require alternative sources for additional funding such as editorial content sponsorships. However,Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 82 REFERENCES
Do Ads Influence Editors? Advertising and Bias in the Financial Media
We use mutual fund recommendations to test whether editorial content is independent from advertisers’ influence in the financial media. We find that major personal finance magazines (Money,Expand
Advertising Pressures on Newspapers: A Survey
Abstract Although there are numerous anecdotal reports, there are few systematic studies of advertisers' attempts to influence news reports. The two empirical studies that examined advertisingExpand
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
This study provides an answer to the question whether and under which conditions publicity is more or less effective than advertising. Advertising refers to paid communication that identifies theExpand
Advertising and a Democratic Press
While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential elementExpand
Advertising and Political Bias in the Media: The Market for Criticism of the Market Economy
Many observers of the media argue that advertiser support of the news insulates business from critical scrutiny. News organizations know better than to bite the hand that feeds them. I examineExpand
Effective Advertising: Understanding When, How, and Why Advertising Works
1. EVALUATING ADVERTISI NG IMPORTANCE OF ADVERTISING IN MODERN ECONOMICS 2. SWEET, SECRET WORKINGS OF ADVERTISING MYTHS ABOUT ADVERTISING EFFECTIVENESS TRUTH ABOUT ADVERTISING 3. A GENERAL THEORY OFExpand
Press advertising and the ascent of the 'Pensee Unique'
The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this induces the editors of newspapers toExpand
An Empirical Investigation of Signaling in the Motion Picture Industry
The contribution of this research lies in the use of real-world data to test several hypotheses about the role of two signals—sequels and advertising expenditures—in the motion picture industry. TheExpand
Economic Censorship and Free Speech: The Circle of Communication between Advertisers, Media, and Consumers
Abstract Anecdotal evidence of economic censorship (EC) is plentiful. It is well documented that media avoid certain topics, or even present biased news coverage, in acquiescence to advertiserExpand
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector.
Abstract This article focuses on a novel mechanism for market segmentation and price discrimination based on consumers' use of online infomediaries. Using the automotive retailing context as theExpand
...
1
2
3
4
5
...