• Published 2013

Does “ Made in ... ” Matter to Chinese Consumers ?

@inproceedings{Jap2013DoesM,
  title={Does “ Made in ... ” Matter to Chinese Consumers ?},
  author={Dr. Warveni Jap},
  year={2013}
}
  • Dr. Warveni Jap
This phenomenological qualitative study explored Chinese consumer perception of luxury products based on country-of-origin effects (COOE). Country image, which affected consumer attitudes or preferences, was measured by several product constructs: quality, trustworthiness, prestige, design, and brands. Chinese consumers preferred foreign over local brands for luxury products. As previous research, there were significant consumer preferences and positive image perceptions for products… CONTINUE READING

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