• Corpus ID: 150671158

Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect

  title={Does "Made In." Matter to Consumers? A Malaysian Study of Country of Origin Effect},
  author={Osman Mohamad and Zafar U. Ahmed and Earl Dwight Honeycutt and Taizoon Hyder Tyebkhan},
  journal={The Multinational Business Review},
This study examines Malaysian consumer perceptions of products originating in developed, newly industrialized, and developing countries. Country image, which affects consumer attitudes or preferences, is measured by four product constructs: innovativeness, design, prestige and workmanship. Malaysian consumers prefer local over imported clothing products. Like previous research, there was significant consumer preference and positive image perceptions for products originating in such developed… 
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