Doctors’ and Nurses’ Social Media Ads Reduced Holiday Travel and COVID-19 infections: A cluster randomized controlled trial in 13 States

@article{Breza2021DoctorsAN,
  title={Doctors’ and Nurses’ Social Media Ads Reduced Holiday Travel and COVID-19 infections: A cluster randomized controlled trial in 13 States},
  author={Emily Breza and Fatima Cody Stanford and Marcela Alsan and Burak Alsan and Abhijit Banerjee and Arun Chandrasekhar and Sarah Eichmeyer and Traci Glushko and Paul Goldsmith-Pinkham and Kelly Holland and Emily Hoppe and Mohit Karnani and Sarah Liegl and Tristan Loisel and Lucy Ogbu-Nwobodo and Benjamin A. Olken and Carlos Torres and Pierre-Luc Vautrey and Erica T. Warner and Susan H. Wootton and Esther Duflo},
  journal={ArXiv},
  year={2021}
}
During the COVID-19 epidemic, many health professionals started using mass communication on social media to relay critical information and persuade individuals to adopt preventative health behaviors. Our group of clinicians and nurses developed and recorded short video messages to encourage viewers to stay home for the Thanksgiving and Christmas Holidays. We then conducted a two-stage clustered randomized controlled trial in 820 counties (covering 13 States) in the United States of a large… 
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The Statistical Analysis Plan can be accessed via this link
The outcome is a function of the Fortnightly Cases, during a period which starts 5 to 7 days after the event (Christmas). 95% CI 74 are reported in parentheses