Do you identify as a gamer? Gender, race, sexuality, and gamer identity

  title={Do you identify as a gamer? Gender, race, sexuality, and gamer identity},
  author={Adrienne Shaw},
  journal={New Media \& Society},
  pages={28 - 44}
  • A. Shaw
  • Published 1 February 2012
  • Sociology
  • New Media & Society
The demand for minority representation in video games often focuses on proving that members of marginalized groups are gamers. In turn, it is asserted that the gaming industry should focus on appealing to these players via targeted content. Being targeted as a gamer, however, does not a gamer make. Identity as a gamer intersects with other identities like gender, race, and sexuality. Negative connotations about gaming lead people to not identify as gamers, and even to not play video games. This… 
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