Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude

@article{Hsu2017DoWF,
  title={Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude},
  author={Chia-Lin Hsu and Yen-Chun Chen and Tai-Ning Yang and Wei-Ko Lin},
  journal={Telematics and Informatics},
  year={2017},
  volume={34},
  pages={196-205}
}
Using gamification to improve behavioral intentions is proposed.Understanding website features is critical for successful gamification.Utilitarian features and hedonic features significantly affect user experience.User experience significantly affects perception of value and attitude.The mediating effects of user experience and attitude are confirmed. The purposes of this study are mainly to investigate the relationships among website features (i.e. utilitarian and hedonic features), user… CONTINUE READING