Do we act upon what we see? Direct effects of alcohol cues in movies on young adults' alcohol drinking.

@article{Koordeman2011DoWA,
  title={Do we act upon what we see? Direct effects of alcohol cues in movies on young adults' alcohol drinking.},
  author={Renske Koordeman and Emmanuel Kuntsche and Doeschka J. Anschutz and Rick van Baaren and Rutger C. M. E. Engels},
  journal={Alcohol and alcoholism},
  year={2011},
  volume={46 4},
  pages={393-8}
}
AIMS Ample survey research has shown that alcohol portrayals in movies affect the development of alcohol consumption in youth. Hence, there is preliminary evidence that alcohol portrayals in movies also directly influence viewers' drinking of alcohol while watching movies. One process that might account for these direct effects is imitation. The present study therefore examined whether young people imitate actors sipping alcohol on screen. METHODS We observed sipping behaviours of 79 young… CONTINUE READING
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