• Business
  • Published 2017

Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara

@inproceedings{Koivulehto2017DoSM,
  title={Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara},
  author={Eeva Ilona Koivulehto},
  year={2017}
}

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