Do offline factors trigger customers' appetite for online continual usage?

@inproceedings{Alhawari2012DoOF,
  title={Do offline factors trigger customers' appetite for online continual usage?},
  author={Mohammad Ahmad Al-hawari and Samar Mouakket},
  year={2012}
}
Purpose – Although many studies have analysed the impact of online factors on the online behaviour of customers', there is also a need to consider the influence of offline factors on customers' propensity for online services use. The purpose of this paper is to highlight how offline factors trigger online continual usage by customers' of airline e‐ticket booking services.Design/methodology/approach – The paper proposes a conceptual model of the relationship between offline factors and customers… CONTINUE READING

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Factors affecting continual usage of m-commerce among the airline travellers

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