Do motivation tactics work in blended learning environments ? : The ARCS model approach

@inproceedings{Ocak2013DoMT,
  title={Do motivation tactics work in blended learning environments ? : The ARCS model approach},
  author={Mehmet Akif Ocak and Murat Akçayır},
  year={2013}
}
The purpose of this research was to determine whether the use of systematically designed motivation tactics based on Keller’s ARCS model (attention, relevance, confidence, satisfaction) produced statistically significant increases in the motivation levels of treatment groups and to determine whether these tactics produced a statistically significant improvement in academic performance. The participants were 90 first-year college students who were trained to use the Microsoft Access database… CONTINUE READING

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